Looking for the most promising b2b marketplace to grow your sales in 2025? You’re not alone. Digital trade in the Nordic region has broken every record again this year: 68 % of Nordic manufacturers and wholesalers now sell online, up from 62 % in 2023 . Against that backdrop we analysed dozens of platforms in Sweden, Denmark, Norway and Finland and picked the five that will matter most in the year ahead. Our ranking weighs trust, traffic growth, payments, logistics and seller tools—so you can choose a marketplace that fits your goals and budget.

Why Scandinavian B2B Marketplaces Are Booming in 2025

Digitalisation and Post‑Pandemic Acceleration

Nine in ten Nordic decision‑makers call digital commerce their “most central development area” for 2025 .

Sustainability and Local‑Sourcing Pressure

EU supply‑chain rules and the region’s net‑zero targets reward platforms that verify suppliers’ ESG data at onboarding.

Cross‑Border Logistics Innovation

Nordic e‑commerce exports to continental Europe grew 18 % YoY, helped by green‑corridor shipping pilots between Gothenburg and Hamburg .

Methodology: How We Ranked the Top Marketplaces

Trust & Verification Standards

Only marketplaces that run governmental‑registry checks (e.g., Sweden’s “Bolagsverket”) scored full points.

User Experience and Payment Solutions

We prioritised instant e‑invoice flows (Peppol, Faktura) and BNPL for B2B.

Growth, Funding and Traction

Traffic, GMV, or—in early‑stage cases—funding rounds such as Oslo‑based Two’s €13 m raise in July 2025  gave additional weight.

Servicom: Best Overall Scandinavian B2B Marketplace 2025

Key Features and Differentiators

• One‑screen bulk + retail catalogue lets buyers mix pallet and single‑SKU orders.

• State‑registry verification of every seller; profiles show legal name, VAT, ratings and years in business.

• Zero‑risk listing: pay commission only after a sale.

2025 Milestones & Performance

The Malmö‑based start‑up opened beta in May and onboarded 450 verified Nordic suppliers within six weeks; early GMV topped €4 m by June 30.

Who Should Join Servicom?

Export‑oriented SMEs that value strict KYC and fast onboarding—most listings go live in under 20 minutes.

Tradeshift: Denmark’s Network Powerhouse

SaaS‑Powered Supply‑Chain Collaboration

Tradeshift combines a global e‑invoicing cloud with an open app‑store, giving buyers one API for procurement, payments and ESG scoring .

Compliance & Invoicing Strength

With mandated e‑invoicing in Denmark from 2024, Tradeshift’s Peppol‑ready stack keeps sellers audit‑proof for ten‑year storage requirements .

Growth Indicators 2023‑2025

Nordic enterprise sign‑ups grew 22 % YoY; the platform now processes invoices worth €1 bn‑plus per month region‑wide.

Bufab Marketplace: Sweden’s Industrial Components Hub

One‑Stop Shop for C‑Parts

Bufab lists over 350 000 fasteners, springs and electrical components, bundling sourcing, kitting and vendor‑managed inventory in a single checkout.

Sustainability & Circular Economy Efforts

A 29.7 % gross margin in 2024 funded new carbon‑reporting dashboards for buyers and remanufacturing partners.

User Feedback Snapshot

Swedish OEMs cite 10 % lower line‑item costs after switching to Bufab’s consolidated ordering model.

Visma SmartB2B: Finance‑First Commerce in Norway

Seamless ERP Integration

Visma pipes marketplace orders straight into Visma eAccounting, cutting reconciliation time by 60 % for SMEs .

Digital Services Expansion

New 2025 modules add FX hedging and instant BNPL scoring based on buyers’ real‑time ledger data.

Best Use Cases

Ideal for service‑heavy verticals (IT services, facility management) where invoices, not SKUs, drive the transaction.

Tradewheel Nordics: Gateway for Global Trade

Global Buyer Directory

Swedish sellers gain exposure to 500 000 importers worldwide and can post listings free of charge .

Nordic Seller Onboarding Process

Localised support teams in Stockholm and Copenhagen help with HS‑code mapping and export paperwork.

2025 Trends & Statistics

Cross‑listed Nordic products on Tradewheel saw a 14 % higher enquiry‑to‑order conversion than global averages in Q2 2025.

Quick Comparison of the Top 5 Marketplaces

Expert Voices & Real‑Life Examples

“Digital B2B commerce is the most important strategic arena for Nordic industry.” — CEO of a leading wholesaler quoted in Nordic Digital Commerce 2024 

Göteborg‑based cable maker ElWire AB joined Servicom’s beta in May; within two weeks it closed a €40 000 contract with a Danish robotics integrator—an order it previously chased for months via email (company interview, June 2025).

Scandinavia’s digital trade momentum shows no sign of slowing. Whether you need a tightly regulated environment like Servicom, an enterprise network such as Tradeshift, or an industrial specialist like Bufab, the region now offers a b2b marketplace for every growth stage and budget. Choose the platform that maps to your compliance, logistics and payment needs—then start listing, testing and iterating. Ready to expand? Create your seller profile today and share this guide with a teammate who needs the numbers at a glance.