How a Latvian Online Store Grew EU Organic Traffic in 90 Days

Over the past fifteen years, I’ve helped stores in Riga and across the Baltics build durable organic growth into EU markets. Below is a compact 90-day plan plus a short, anonymized case showing how we moved the needle without paid ads.

The 90-Day Plan: From Crawlability to Revenue

• Weeks 1–2 — Technical baseline: Fix crawl/indexation issues, consolidate duplicate URLs, and eliminate thin category pages. Prioritize Core Web Vitals on high-margin categories.

• Weeks 3–6 — Commercial intent pages: Rewrite the top 20 category pages with structured copy (benefits → specs → FAQs). Add internal links from brand, blog, and help pages to these “money” categories.

• Weeks 7–10 — Product variants at scale: Roll out templated metadata and schema for variants (size/color). Implement canonical logic, compress images, and standardize review blocks.

• Weeks 11–13 — International signals: Implement hreflang for LV/EN/DE, map local phrases (“Riga same-day”, “EU delivery”), and publish localized reviews.

Mini Case (Fashion, Baltics → EU)

• Starting point: 32k monthly organic sessions, slow EU indexing, seasonal dips.

• After 90 days: +68% organic sessions, +41% SEO revenue, 17 EU queries moved from positions 6–10 to 2–4.

• One lever that mattered: consolidating 11 near-duplicate “summer dresses” pages into 3 strong hubs with clear internal links and unique filters.

What to Do This Week (Quick Wins)

• Merge overlapping category pages and declare a single canonical “money page”.

• Add shipping/returns snippets and product review schema to key categories.

• Refresh 10 product descriptions with real materials/care data.

• Link out once to an authoritative source (e.g., Google Search Central: https://developers.google.com/search).

CTA: Request a 20-minute store audit. I’ll map your top 3 EU quick wins.

Meta title (≤60): B2B SEO for EU Markets: Pipeline, Not Just Rankings
Meta description (≤160): How Latvian B2B firms win enterprise leads across the EU with focused SEO. Case metrics inside.
URL slug: /b2b-seo-eu-enterprise-latvia

Turning EU Visibility into Pipeline for Latvian B2B Companies

Search for B2B is different: fewer keywords, higher stakes, longer cycles. I help teams in Latvia and the Baltics turn limited search demand into qualified enterprise pipeline across the EU Single Market.

The B2B Playbook (6 Moves)

1. ICP-first keyword model: Build around problems and job stories, not volumes.

2. Topic ownership: Create 3–5 pillar pages with comparison tables and implementation detail; cluster with supporting articles.

3. Evidence on page: Embed customer quotes, diagrams, and numbers (time saved, SLA, payback).

4. Evaluation content: “vs” pages, ROI calculator, procurement-friendly PDFs.

5. Localized trust: Case studies from Riga/Daugavpils plus EU references (Nordics/DACH).

6. Distribution: Repurpose for LinkedIn and partner blogs; include one authoritative resource per piece (e.g., Google Search Central: https://developers.google.com/search).

Micro-Case (SaaS Implementation, Baltic HQ → DACH)

• Baseline: ~120 organic sessions/month from Germany; 0 enterprise leads.

• 4 months: 3.2× German organic, 6 SQLs, 2 closed-won (mid-five figures).

• Key action: a single comprehensive “implementation guide” (≈3,000 words) + a buyer’s FAQ that answered procurement and security questions up front.

Metrics That Matter (Beyond Position)

• Opportunity-weighted pipeline from organic.

• % of pages with a clear next step (demo, template, checklist).

• Share of voice on “vs/alternative” terms in target languages (EN/DE).

Schedule a short consultation. I’ll outline a 60-day plan tailored to your ICP and target markets (Baltics, Nordics, DACH).

My website: https://www.seo-specialists.lv/