Health Benefits of Cold Pressed Juice

Cold pressed juice offers several health benefits over traditionally extracted juices. The cold press extraction process squeezes juice at low speeds without applying heat. This helps retain maximum nutrients, vitamins and enzymes compared to heated juices. Some of the key benefits include:

- Higher Nutrient Absorption: Cold pressing allows for up to 50% higher absorption of nutrients like vitamin C, calcium and chlorophyll compared to heated juices. The process does not destroy heat-sensitive nutrients.

- Enzyme Preservation: Cold Pressed Juice preserves natural fruit and vegetable enzymes that are destroyed with heat. Enzymes play a key role in digestion and nutrient absorption. Their presence boosts the health impacts of juices.

- Low Oxidation: Heating causes oxidation which can damage vitamins and minerals. Cold pressing eliminates this issue, preserving vitamins like A, B-complex, E and K at higher levels.

- Overall Nutrition Profile: With higher levels of nutrients, enzymes and vitamins, regular consumption of cold pressed juices can boost immunity, prevent chronic diseases and aid in weight management. Their nutrition profile makes them a healthier beverage choice.

Growth of the Cold Pressed Juice Industry

The cold pressed juice segment has emerged as one of the fastest growing categories within the overall juice industry over the past 5-7 years. Several factors have contributed to its significant rise:

- Rising Health Consciousness: As consumers have become more aware of the links between diet and health, they are making efforts to include more nutritious options in their daily routines. Cold pressed juices satisfy this demand as a convenient and naturally nourishing beverage.

- Popularity of Healthy Lifestyles: Juicing has grown popular as part of detox and cleanse routines. Cold pressing allows deriving the maximum benefits of fresh juice without additives or preservatives. This healthy image continues to attract more users.

- Proliferation of Juice Bars: The rise of juice bars, pop-ups and food trucks catering to cold pressed juices has enabled easier access and sampling for consumers. This widespread availability has introduced more people to the products and category.

- Innovation and Variety: Ongoing innovation with unique blends of fruits and vegetables has kept the category exciting. Options like green juices, superfruit mixes, and vegetable blends appeal to different users and diets. This variety and experimentation maintains interest.

- Marketing and PR: Strong branding, marketing communication and endorsements from health and wellness bloggers/influencers have amplified awareness around cold pressed juice benefits. Targeted PR helps the industry reach more potential customers.

Current Market Statistics and Future Projections

Backed by strong market drivers, the cold pressed juice segment has experienced continued expansion in the US as well as global markets:

- US Market Size: The US cold pressed juice market was valued at $1.2 billion in 2019 according to Allied Market Research. It is estimated to reach $2.1 billion by 2027, growing at a CAGR of 7.6% through this period.

- Number of Manufacturers: The industry comprises over 500-600 juice brands and cold press manufacturers currently, indicating maturity and commercialization of the space.

- Retail and Online Availability: Cold pressed juices are now retailed through mainstream grocery stores, health food shops, specialty stores as well as online platforms. This widespread distribution has boosted volumes.

- Global Footprint: The cold pressed juice business is penetrating new international markets with companies offering cold-chain logistics to locations like Europe and Asia. Export volumes are growing significantly each year.

- Future Trends: Factors like rising disposable incomes, ongoing product innovation and brand expansion into adjacent categories point to continued Cold pressed juice consumption growth globally over the next 5 years. The category is cementing itself as a mainstream beverage option.

With health-conscious consumers driving demand, strong market drivers sustaining growth and ongoing category evolution, the cold pressed juice industry has clearly established itself as an important part of the current and future beverage landscape worldwide. Wider availability and affordability could see per capita consumption increase further over time.

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Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups.

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